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Lead Generation

Lead generation is the process of creating and nurturing leads for your business. It involves creating interest in your product or service, and then converting that interest into a sales opportunity.

Lead Generation

Lead generation can happen in a number of ways, but most often it involves either online or offline marketing activities. Our online activities include things like creating a website or blog, conducting online search engine marketing (SEM) campaigns, or creating online ads. Offline activities include things like attending trade shows or events, conducting direct mail campaigns, orCold-calling.

We are aware of the Technology Pulse that Leads to Better Performance

Our lead generation team helps businesses, especially small size businesses to convert interest into a sales opportunity. Which eventually nurtures the performance of that business online.

Our main focus is to convert clicks into sales by using effective lead generation tactics like search engine marketing (SEM) campaigns, or creating online ads that deliver real value to our clients.

Process

Our Lead Generation Process

Our lead generation process is segmented into six steps which includes: Lead acquisition, marketing & sales qualification, customer retention, lead nurturing, sales transfer & conversion.

LEAD ACQUISITION

Lead acquisition can be a challenge, but it's important to remember that every lead is an opportunity. By using the right methods, we work to increase the chances of acquiring leads and convert them into customers. There are a number of ways to acquire leads, including:

Advertising, cold-calling and reaching out to potential customers who have not shown any interest in your product or service.

Marketing and Sales Lead Qualification

Lead qualification is the process of determining whether a lead is ready to be sold to. This involves assessing factors like budget, authority, need and timeline.

Since, the process of qualifying a lead is essential to the success of any sales or marketing team, which is why we ensure that our team is only spending time on leads that are truly interested in your product or service.

Customer Retention

Customer retention is a process in which we keep our customers interested and engaged over time. In the lead generation process, customer retention is a key metric to track, as it can give you invaluable insights. We use several ways to measure customer retention, but one of the most important is the customer churn rate.

Lead Nurturing

In the lead nurturing process we develop relationships with potential customers by providing valuable information and building a rapport with prospects, businesses can increase the chances of making a sale down the road.

The continuous and consistent effort of our lead generation team helps a lot to bring the sales into the pipeline.

SALES TRANSFER

Through the sales transfer process we transfer ownership of a product or service from one party to another. This is done to accommodate a customer's preference, or to simply make the sale process easier.

For doing so, we keep in mind that, both parties must agree to the transfer, the product or service must be in good condition and able to be transferred and finally, the parties must come to an agreement on the price of the transfer.

Conversion

Conversion is the final process of lead generation which means turning a lead into a customer. This can be done through a variety of means, such as online marketing, cold calling, or simply providing great customer service.

The most important part of lead conversion is making sure that we are providing value to the customer.